Born in WA. Built with Heart.
Beyond The Farm Gates is a small, family-owned Australian apparel brand inspired by the people and places that shape real country life.
We’re proudly WA born — built on honesty, resilience, and the kind of character you only find where the red dirt runs deep. Our gear reflects the spirit of the land and the lifestyle we love: hardworking, good-timing, and proudly worn.
A Country Life, Woven In
Hey, I’m Michelle — wife, mum, and co-founder of BTFG, alongside my husband Steve.
Steve grew up on family farms and in small towns. I’ve spent most of my life out here too — with a short stint in the city that only made me love the country more.
Right now, we’re living up north in a mining town, but we’re working toward our dream property down south — a little slice of WA that we’ll one day call home. BTFG is part of that dream. It’s not just a business to us — it’s our story, stitched into every tee, cap, and conversation.
More Than Just a Logo on a Tee
It started with a simple idea: create something that brings people together — something that feels like home.
BTFG is for those who live by their word, who show up, who value their mates, their families, and their freedom. Whether you’re working the land, living in a country town, or just carrying the country in your heart — you’re one of us.
Our clothes are made to last through long days and late nights — from dusty rodeos and BBQs to road trips, campfires, and slow mornings in the bush.
What We Stand For
Honesty
We say what we mean and we mean what we make.
Hard Work
Built for long hours, strong hands, and staying power.
Community
From the paddock to the pub, we’re better together.
Character
Worn with pride, lived with meaning.
Why “Beyond the Farm Gates”?
Because country life isn’t just about land — it’s about what happens beyond it.
It’s the small towns, the dirt roads, the station stops and quiet moments that make up a life well lived. We believe true country spirit isn’t defined by fences. It’s found in community, in connection, and in the stories shared along the way.
The Dream’s Just Getting Started
We’re building something slow, steady, and meaningful — just like the best kind of country life.
As we head toward our dream property and grow this brand with purpose, we hope you’ll come along for the ride. Because BTFG isn’t just our story — it’s yours too.
